Behind the Cuteness

Every lovable character starts with the little details—a curious expression, a fluffy silhouette, or a wonderfully silly pair of feet.

Here's a closer look at the ideas and creative process behind the friends we love.

From fluffy fabrics to soft fillings, the materials help give each little friend its distinctive look and feel.

Take a closer look at the textures and details that make them so lovable.

Piece by piece, little details come together.

Explore the real making process behind our plush collection, from cutting and stitching to filling and finishing.

Once they're ready, our little friends begin their journey from storage and packing to their new homes.

And somewhere along the way, one of them might just be heading to you.